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Crossing
the boundaries of musical styles is normally the kiss
of death for most artists. Only the talented few can survive
the typecasting that global success has brought them and
Mauro Picotto is the leader of the pack. The promos on
his Alchemy imprint are so cutting edge that gloves need
to be worn when handling them. The debut single, a 4 tracker
called Alchemy EP, was released internationally in July
2003 receiving universal acclaim from the industry types
and party hedonists alike becoming an anthem on the electronic
dance scene.Not content with his very strong global presence,
in summer 2004 Mauro continued his global domination by
unleashing his Meganite brand on the party hedonists mecca,
the white island of Ibiza. |
| Mauro
planned his strategy positively; not satisfied with a
few banners and a strobe, he insisted on a complete makeover
of Privilege.This famous venue was reduced exclusively
for Meganite to a bite size of 3000 people. 35 sq.ft.
projection walls, new stages and sound system helped set
this event apart from the norm. Following the Ibiza season,
Meganite’s tour landed in the States where Picotto
is already one of the biggest hitters. Meganite was launched
at WMC 2003 at Space Miami and has held residencies all
over the world including New York, London, Amsterdam as
well as tours of South America. Meganite was created as
an electronic music lifestyle, this enabling the many
artists freedom to play the music they want and not what
the fans of pigeon holing say they should.Mauro Picotto’s
long anticipated third artist album, Giganite, is due
for release in Spring 2005. This latest work will define
and underline Picotto as one of electronic music most
consistent producers. He has continually reinvented both
himself and his sound and continues to set the benchmark
for years to come.Mauro has continued to defy the critics
by constantly changing the public perception; he has crossed
musical genres while others have fallen by the way side,
from the untrained eye with relative ease.Mauro Picotto
encapsulates his emotions with endless energy, in both
his life and his work. |